PasikBlogan Challenge #7: So many questions?
Have you ever written a blog of questions? Game? All sentences must end with a question mark … ?


Have you heard of the term “WIIFM”? Do you know it stands for “What’s In It For Me”?

Have you observed that it’s often used when the “Buyer” is considering whether or not he’s going to “buy-in” on an idea presented to him by the “Seller”?

Is it clear to you that when I say “Buyer” and “Seller”, I refer to products, services and also *ideas* being bought/sold?

Would you believe that I see this question “WIIFM” as a skeptical stance of people as they decide if they want to invest more time, energy or money into what’s being “sold” to them?

Doesn’t that also mean that the “seller” will have to take an active role in selling the product/service/idea? Doesn’t that also mean that it will require a seller’s time, energy or money to be able to sell the product/service/idea?

Reframe, anyone?

What if I told you that there are some ideas that can become sooooo powerful and soooo timely that it wouldn’t require much “selling” and people would still be very willing to buy into it?


Have you heard of the quotation by Victor Hugo: “There is nothing more powerful than an idea whose time has come.“?

Would you be surprised if I said that just 3 hours ago, I came up with a play of words that reframes the skeptical “What’s in it for me?”?

How would you like reframing WIIFM from being skeptical to being involved and empowered?

How would you like

from “What’s in it for me?”

into “What’s in it FROM me?” ?

Did you see the subtle difference? the nuance?


Wouldn’t you say “What’s in it for me?” is rather defensive, skeptical, asking for something to receive?

Wouldn’t you say “What’s in it for me?” is at the verge of dis-engaging because if there’s nothing in it, it just means goodbye?


In contrast, don’t you like it that “What’s in it FROM me?” is more contributory, voluntary, empowering, building?

Isn’t it great that “What’s in it FROM me?” allows people to find ways to contribute their time, effort or resources?

Where is WIIFrM?

Isn’t it common for volunteers to ask “What’s in it FROM me?” ?

Wouldn’t you agree that “WIIFrM?” is very much alive in volunteer movements such as Gawad Kalinga and Habitat for Humanity?

Wouldn’t you agree that “WIIFrM?” was very powerfully demonstrated during the rescue and rehabilitation efforts after typhoon Ondoy?

Isn’t it refreshing to have a community which is all so eager to contribute something into a movement, an idea? Isn’t that what Bayanihan is all about, finding ways to help and contribute?

What’s the take away?

When we tie it all together, what have we got?

Are you a Buyer of ideas, projects, movements?

Wouldn’t it be great to find an idea/project/movement that resonates so powerfully with you or your core passion/purpose that you will naturally start to ask “What’s in it FROM me?” and you will begin contributing in new and creative ways?

Are you a Seller of ideas, projects, movements?

Wouldn’t it be great if you can package your idea/project/movement so powerfully that people will ask themselves “What’s in it FROM me?” and just they will begin contributing in ways you hadn’t thought of?

Wouldn’t it be great if more Filipinos would ask this question about the Philippines: “What’s in it FROM me?”

edWIN “ka edong” Soriano ? ?

Did you know that PasikBlogan is a challenge for Bloggers to stretch outside their comfort zone? Would you like to learn more at the PasikBlogan Facebook page?

Did you like the photo that I borrowed from ?


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.